Instructional Design and Technology:

Digital Media, New Tools, and Technology University of Maryland, University College - IDT300x

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WEEK 4 - VIDEO CAPTIONS - SERGIO MONTALBAN

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Alexander Rodchenko - Six Interesting

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facts. Russian artist Alexander Rodchenko

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was leader in many Avant-Garde movements

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during a time of great change in Russia.

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Fact number one. His entire career and

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body of work is marked by revolution.

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Rodchenko became one of the most

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recognized figures during the Bolshevik

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Revolution combining art with politics

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to contribute to communist propaganda.

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Fact number two. Rodchenko challenged

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traditional art as well as older

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Avant-Garde artists. In response to his

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rival Kazimir Malevich's, "White-on-White"

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painting, Rodchenko created a series of

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"Black on Black" abstract paintings. Fact

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number three. Rodchenko was an

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excellent fine artist, but abandoned

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painting. As a Constructivist he worked

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with a compass and a ruler to avoid

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creating brushstrokes. He saw painting as

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outdated and associated it with the

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capitalist agenda. Fact number four. Rodchenko

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valued the functionality of design

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over the aesthetics of art. Eschewing the

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visual purpose of traditional art, he

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wanted to create unique commodities to

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serve Soviet society. He proposed that

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artists can be engineers. Fact number

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five.

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Rodchenko fell out of favour under

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Stalin's government. The avant-garde

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movement was suppressed and official art

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was replaced by Social Realism.

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Authorities condemned Rodchenko's art

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as formalist. Fact number six

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He spent his last years dedicated to

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photography. By documenting Stalin's

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regime

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Rodchenko explored a medium which was

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highly valued in a country where 70% of

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the population couldn't read or write.

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With conviction and innovation, Alexander

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Rodchenko produced some of the most

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striking and memorable images which

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continue to inspire contemporary graphic

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designers. His creations are true

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examples of how art can thrive and

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shape a fast changing world. Questions -

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What do you think of Rodchenko's style

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of photography? and What about his

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graphic design? I look forward to our

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discussions and please review some of

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the other information found on these

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screens. See you next time.

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